This course introduces future entrepreneurs to key opportunities in the energy and innovation market place. Students will learn effective techniques to assess market opportunities, align with a market segment and develop a business model canvas that results in competitive advantage for a start-up business venture. The business entrepreneurship instruction also includes an overview of energy revenue streams, concepts of supply and demand, pricing and marketing, federal regulatory and localized rate case impacts and the changing role of customers in the energy economy.
This course provides a hands-on opportunity to understand what it takes to launch and operate a successful business. Students learn to use self-assessment tools to determine the ability of the business to make money, how much money will be needed to launch the business, and where to find it.
This class will focus on the shift from seeing oneself as an employee to developing the entrepreneurial attitude. Students will examine the vital process for making this change and the path of transition from being an employee to becoming an effective and successful entrepreneur.
Develop and market a business presence and webpage on the Internet with social media and open source web applications. Explore online consumer behavior and Internet marketing campaigns.
Course focuses on how entrepreneurs and small businesses can make intelligent financing and investing decisions. Emphasis is placed on cash flow analysis, pro forma development, personal finances, retirement, and risk/reward analysis for entrepreneurs.