BUS 220 : INTERNATIONAL BUSINESS
National/international business environments are explored through examinations of business relationships between nations, corporations, and economic institutions. Students examine the global marketplace with an entrepreneurial and small business focus. Aspects of the cultural, political, legal, and economic issues in international business and their role in the business strategic plan are explored. Planning and organizing international operations are integrated with the study of analyzing international business opportunities.
- Identify and apply strategic solutions to emerging issues in global business and the processes of globalization.
- Describe the key concepts influencing international business.
- Recognize and analyze the multi-cultural and political issues affecting globalization.
- Identify and analyze the basic characteristics of a culture and its impact on business.
- Develop the basic skills for conducting research for evaluating business opportunities existing in international settings.
- Formulate international market penetration strategies.
At a Glance
Program: Business Administration