EM-BAS 450: Business Launch 1 - Entrepreneurship Capstone

Students will actively engage in planning and preparing a business growth plan or initiating a small local business. This class will facilitate preparing a comprehensive entrepreneurship project either on behalf of a local business or to conceptualize or initiate a new business launch, applying learning from previous courses. Students will develop and complete a capstone written project which sets a thought-out plan of action for business development. This class may include students from multiple sections.

Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas

Prerequisites

Entrepreneurship/Marketing Management BAS Program Admittance; Completion of EM-BAS 311 and EM-BAS 420

  1. Implement entrepreneurship perspectives while developing a plan for success in their chosen field or service.
  2. Engage in a series of site visits to local businesses to assess key marketing indicators and actively participate in discussions on-site and in discussion boards.
  3. Develop a risk assessment plan on an industry and the potential pitfalls and hazards through a designated period of implementing the growth.
  4. Articulate the role and importance of entrepreneurship and local business development in the community.
  5. Analyze and distinguish the pros and cons of different types and sources of start-up funding.
  6. Develop a plan for cash flow for implementation of the startup or growth plan implementation.
  7. Create a pitch deck demonstrating entrepreneurial idea or business growth plan.
Credits
5
Lecture Hours
55
Quarter Offered
Spring