The Marketing Capstone will give students the opportunity to develop a comprehensive marketing plan. This class will facilitate preparing and developing an integrated marketing strategy to enhance an existing business plan or develop a new growth strategy going forward, applying their learning from previous courses. Students will develop and complete written projects, which clearly and concisely outline recommended actions and contributing factors related to a marketing development strategy. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Entrepreneurship/Marketing Management BAS Program Admittance; Completion of EM-BAS 311 and EM-BAS 420
Course Outcomes
- Develop a strategic marketing plan and justify its anticipated success in a chosen field or service.
- Forecast sales goals and identify competitive advantages for a specific business industry.
- Demonstrate the practical application of team dynamics.
- Describe the role that marketing plays in relation to business development, talent acquisition and production capabilities.
- Research and interview marketing professionals and identify successful campaigns and potential career pathways.
- Articulate how to build both a personal and company brand.
- Effectively use social media platforms to expand professional networks.
- Demonstrate understanding of diverse cultural perspectives within marketing practices.
- Evaluate current tools and platforms for implementation of the strategic marketing plan.
- Synthesize material from the core curriculum within the BAS program into a comprehensive marketing strategy and plan of action.