Bachelor's Program Certificate

Marketing I Short Term Certificate

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Program
Entrepreneurship and Marketing Management (EM-BAS, Bachelor of Applied Science)
Area of Study
Business and Management
Offered Online
Yes
Program Coordinator

Tanya Knight
(360) 417-6242
tknight@pencol.edu

Program Code: BAMMKC01

Program Outcomes:

  • Develop digital marketing skills and understand core principles needed for success.
  • Understand critical thinking about economic and behavioral concepts and their use in marketing.
  • Demonstrate skills and knowledge for a success marketing campaign.
Catalog #
Title
Credits
5

This course will cover the foundations of digital marketing. Students will explore how to create visibility and attract customers through search engine marketing as well as social media marketing. Topics will also include but are not limited to how to build and maintain consumer and business relationships through email marketing, content marketing as well as exploring digital marketing plans. This class may include students from multiple sections.

Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas.

Credits: 5

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Sub-Total Credits
15
Total Credits
15