Marketing I Short Term Certificate

This course will cover the foundations of digital marketing. Students will explore how to create visibility and attract customers through search engine marketing as well as social media marketing. Topics will also include but are not limited to how to build and maintain consumer and business relationships through email marketing, content marketing as well as exploring digital marketing plans. This class may include students from multiple sections.

Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas.

The Marketing Capstone will give students the opportunity to develop a comprehensive marketing plan. This class will facilitate preparing and developing an integrated marketing strategy to enhance an existing business plan or develop a new growth strategy going forward, applying their learning from previous courses. Students will develop and complete written projects, which clearly and concisely outline recommended actions and contributing factors related to a marketing development strategy. This class may include students from multiple sections.

Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas