Program Description
The Entrepreneurship and Marketing Specialization for the Bachelor of Applied Science (BAS) in Management degree builds on an existing two year degree, adding upper division coursework to complete a four-year degree. Applicants are accepted year-round. The program can be completed in a two or three-year track and online. Students can enter the program in the fall, winter, or spring.
This degree is designed to provide program graduates with the knowledge and skills needed to move into management or supervisory positions or create new employment opportunities and entrepreneurial ventures in a rapidly changing global economy. The Bachelor’s curriculum includes a mix of required core management and general studies courses.
Program Code: BAMAMBAS
Career Opportunities and Earnings
Potential careers include:
- Business/management consultant
- Business manager
- Business planner
- Marketer
- Recruiter
- Sales development representative
- Sales manager
For current employment and wage estimates, please visit and search for the relevant occupational term: bls.gov/oes
Program Outcomes
- Demonstrate ability to communicate effectively and use the language, tools, concepts and models of management applicable to the professional/technical discipline
- Demonstrate ability to apply critical thinking and knowledge in a field specific context
- Demonstrate an understanding of management roles and the nature of leadership
- Apply the principles and philosophy of management systems
- Analyze systems for planning and decision-making
- Prepare and complete cost control processes including the ability to establish a budget, prepare cost reports, and forecast expenditures
- Employ new and developing information technologies
- Acquire, organize, analyze, and interpret information and data to make informed, reasoned, equitable decisions
- Identify and describe human behavior in an organizational setting
- Identify and analyze human resource systems for employment, compensation and training
- Institute and facilitate team-based problem-solving environments
- Develop and articulate a statement of values or code of ethics
- Demonstrate a knowledge of the community and an understanding of issues related to diversity
Special Features
- Students in the BAS program have the advantage of a low faculty to student ratio.
- The BAS program does not currently have a waiting list.
- The BAS program curriculum is designed to prepare students for completing a master's degree.
Program Prerequisites
Students entering this program should have basic knowledge of a computer and touch-typing skills. It is recommended that online students complete HUMDV 101. Writing classes are embedded in the program. Excel, Word, PowerPoint, and the use of email are tools BAS students will use throughout the program. Those who are not familiar with or comfortable using those programs should locate online, self-study resources or consider enrolling in courses offered by the college. Students may need to complete prerequisite coursework prior to full admittance to the program.
- Completion of a two-year degree or 90 transferrable credits with a minimum cumulative GPA of a 2.0 or higher
- 5 credits of ENGL& 101 with a GPA of 2.0 or higher
Approximate Additional Costs
- Request official transcripts from outside colleges (estimated): $20
- Books, supplies and miscellaneous fees: $2400
- Laptop computer: $1000
- Personal health insurance (recommended): $39- $190 per quarter
- Travel/Transportation: varies
Current tuition and fee information is published on the College website at pencol.edu or by calling the Student Services Office at (360) 417-6340.
Financial aid is available to all students who qualify. To learn more about these opportunities, visit pencol.edu/financial.
Application Process
Applications for admission are accepted year‐round. Once accepted into the program, students may take courses fall, winter, or spring quarters. To learn more about the application process, visit pencol.edu/applying-program/bas-application-form.
First Quarter (Fall)
This course is intended for students in the Bachelor of Applied Science (BAS) in Applied Management program where understanding the basic principles of financial and managerial accounting is essential in the successful execution of management responsibilities. The course defines financial statement interrelationships, financial analysis, product cost, budgetary control systems, and information reporting for the planning, coordinating, and monitoring of the performance of a business. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
People no longer work for a single organization for the duration of their career. With access to social media and the increased transparency into the quality of management and leadership in organizations, people can be more selective in the organizations they choose to work for. Additionally, society is placing an increasing value on work/life balance, diversity, and organizational justice. Entrepreneurs are experimenting with a variety of organizational structures that differ from the dominant pyramid structure with a single focus on shareholder value. In this course, students will learn management, leadership, and problem-solving techniques and be exposed to a variety of organizational cultures and structures. Learning about the variety of management and leadership styles and organizations allows students to determine what type of manager or leader they want to be or work for and what type of organization they want to work in. This class may include students from multiple sections. (Formerly BAS 310)
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Business writing course required for students seeking a Bachelor of Applied Science (BAS) degree. Production of business documents, including reports, proposals, letters, memos, essays, emails, and performance evaluations. Group projects and oral presentations. Review of business writing style, paragraphing, grammar, and document formatting. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Second Quarter (Winter)
The discipline of Management Information Systems (MIS) bridges the gap between computer science disciplines and business disciplines such as marketing, strategic management, and finance among others. The term Management Information Systems encompasses a multitude of definitions depending on the source. The definition applied in this course is that MIS consists of technologies and processes that are used to collect and analyze data, convert it into information, on which a decision can be made, and then disseminate the information to the appropriate people an organization. This course will focus on such topics as information technology (IT) infrastructure, Enterprise Applications, databases as decision support systems, and others. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Managers will face many important and far-reaching decision making, ethical, and leadership situations in their professional lives. This course provides a systematic way to approach decisions, ethics, and leadership. It analyzes complex decision, ethical, and leadership problems by breaking them into manageable pieces and by providing important insights that will lead to clarity of thought and commitment to action. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Introduction to methods and applications of elementary descriptive and inferential statistics; summarizing data graphically and numerically, probability, confidence intervals, hypothesis testing, correlation and linear regression. This class may include students from multiple sections. (Quantitative Skills, Natural Sciences, Elective)
Credits: 5
If MATH& 146 is used towards your AA/AS/AAS/AAS-T degree, you will need to consult with the Program Director to find an acceptable elective to use as a course substitution.
Third Quarter (Spring)
An introduction to the application of financial management principles. Includes the analysis of financial statements for planning and control, cash and capital budgeting, risk and return, capital structure, and financing the short- and long-term requirements of the firm. Students will apply basic tools and techniques used to value a firm and evaluate and fund prospective investment opportunities. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
In management, projects are major undertakings that have a limited duration (i.e., finite completion point) and, as such, require a unique approach for administration. Course covers the theory and practice of project management in the context of technical and human resource constraints. Students learn to apply the knowledge, skills, tools, and techniques for project activities necessary to meet project requirements through the use of software and the approaches prescribed by the PMBOK. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Promotes use of critical thinking to explore an individual's relationship to the supply and demand of goods and services. Tools of economic analysis are used to investigate management of environmental systems. This class may include students from multiple sections. (Social Sciences, Elective)
Credits: 5
If ECON& 201 is used towards your AA/AS/AAS/AAS-T degree, you will need to consult with the Program Director to find an acceptable elective to use as a course substitution.
Fourth Quarter (Fall)
Unique aspects of managing and growing small- to medium-sized businesses, including strategic and operational planning, ethical issues, organizational controls and tools, marketing management and techniques, financial analysis and accounting, risk management, human resource management, and international opportunities. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Explores classic and modern elements of persuasion and applies that understanding to assemble, deliver, and evaluate extemporaneous speeches. Eligibility for or concurrent enrollment in ENGL& 101 is recommended. This class may include students from multiple sections. (Humanities, Elective)
Credits: 5
This course will cover the foundations of digital marketing. Students will explore how to create visibility and attract customers through search engine marketing as well as social media marketing. Topics will also include but are not limited to how to build and maintain consumer and business relationships through email marketing, content marketing as well as exploring digital marketing plans. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas.
Credits: 5
If CMST& 220 is used towards your AA/AS/AAS/AAS-T degree, you will need to consult with the Program Director to find an acceptable elective to use as a course substitution.
Fifth Quarter (Winter)
An introduction to the traditional and emerging legal principles and theory involved in Business Management, Human Resource Management, Information Technology Management, Entrepreneur/Marketing Management and Tribal Management. Course outcomes will be applied to the student's specialization area: Human Resources, Information Technology, Entrepreneur/Marketing and Tribal Management. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
The preeminent business visionary, Peter Drucker, described marketing as one of the two most important elements of an organization’s success. This is true for both nonprofit and for-profit organizations. Although social media is a new and highly valuable marketing tool, social media needs to augment, as opposed to replace, marketers’ foundational tools of TV, radio, and print media. Additionally, with the bombardment of marketing messages combined with the elimination of commercials, it’s more difficult than ever for marketers to construct engaging messages and get them to the right audience. In this course, students will learn about and assess the benefits and disadvantages of traditional marketing tools as well as social media. Students will also compose stories that will generate both long-term brand loyalty and short-term sales. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
This course addresses the application of basic principles of sales and negotiations through the introduction and analysis of the negotiation process. It focuses on finding customers and developing relationships, using sales strategies and tools to meet clients' needs and finding and negotiating solutions for customers. This course explores the creative product development process and organization. Topics include identifying customer needs, planning the product and concept generation through testing. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5
Sixth Quarter (Spring)
Course explores strategic issues facing organizations, including top management decision making and social responsibility; environmental and industry analysis; establishing organizational mission and objectives; corporate, business and functional level strategy formulation; global and multi- domestic Strategies; strategic implementation and control; and integrating operations, finance, marketing and human resource strategies. Computer modeling to solve strategic problems is used throughout the class. This class may include students from multiple sections.
Must be seeking a Bachelor of Applied Science in Management degree to enroll. If interested, visit pencol.edu/bas
Credits: 5